Automotive industry

Smarter automotive marketing starts here

Noble Media supports OEMs, dealer groups, and marketing teams with campaigns designed to reach in-market shoppers at the right moment. From conquest and retention to service and EV adoption, every program is built to drive measurable impact across the full customer lifecycle.

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Programs designed around buyer behavior

Automotive marketing requires more than broad targeting. Our programs are built around real shopper behavior, using audience signals and campaign execution strategies that align with how people research, compare, and make decisions. The result is stronger engagement, more efficient spend, and clearer visibility into performance.

TURNKEY PROGRAMS

Strategically developed & ready-to-activate

Re-engage former owners who have defected to competitive OEMs and are now back in-market by delivering targeted messaging that pulls them back into the consideration set.

Scope: National conquest win-back segment

Outcome: Incremental sales validated via match back methodology

Help dealers fully utilize expiring co-op funds by deploying a turnkey, multi-channel campaign that quickly drives traffic, sales, and service activity—while NobleMedia365 handles Co-Op reimbursement filing.

Scope: Multi-market dealer-driven national framework

Outcome: Consistent lift in engagement and measurable incremental retail sales across participating markets

Capture used and certified pre-owned shoppers seeking value and convert them into dealer traffic and sales. This program targets cost-conscious shoppers with compelling inventory-forward messaging that highlights CPO quality and value proposition.

Scope: Regional used/CPO conquest effort

Outcome: Strong inventory engagement and measurable incremental unit sales

Capture shoppers exposed to competitor dealerships. This program intercepts high-intent moments when competitive exposure is freshest and purchase decisions are forming.

Conquest EV and hybrid intenders plus competitive EV/hybrid owners who are approaching upgrade timing. As electrification accelerates, this program positions hybrid offerings at the moment shoppers evaluate their next vehicle.

Scope: National EV/hybrid conquest segment

Reach active shoppers currently considering competitive brands and introduce at the critical decision-making moment. This program captures shoppers with declared intent and shifts consideration toward showrooms.

Scope: Regional conquest activation for competitive intenders

Outcome: High-quality web engagement and measurable incremental sales within match-back window

We use advanced targeting to reach Spanish-preferred audiences with proven higher engagement. Segmentation includes language, country of origin, assimilation, income, tech usage, and more.

Case Study: Q4 spend totaled $802,000 and generated 5,816 attributed vehicle sales, delivering a $137.90 cost per vehicle sold. That performance is roughly 45–65% more efficient than strong industry benchmarks.

Re-engage former owners who have defected to competitive OEMs and are now back in-market by delivering targeted messaging that pulls them back into the consideration set.

Scope: National conquest win-back segment

Outcome: Incremental sales validated via match back methodology

Scope: National EV/hybrid conquest segment

Scope: Multi-market dealer-driven national framework

Outcome: Consistent lift in engagement and measurable incremental retail sales across participating markets

Scope: Regional conquest activation for competitive intenders

Outcome: High-quality web engagement and measurable incremental sales within match-back window

Scope: Regional used/CPO conquest effort

Outcome: Strong inventory engagement and measurable incremental unit sales

We use advanced targeting to reach Spanish-preferred audiences with proven higher engagement. Segmentation includes language, country of origin, assimilation, income, tech usage, and more.

Capture shoppers exposed to competitor dealerships. This program intercepts high-intent moments when competitive exposure is freshest and purchase decisions are forming.

Q4 spend totaled $802,000 and generated 5,816 attributed vehicle sales, delivering a $137.90 cost per vehicle sold. That performance is roughly 45–65% more efficient than strong industry benchmarks.

The Noble Media Approach

Built to reach buyers at the right moment

Reinforce messaging while interest is at its absolute peak
Keep your brand top of mind across devices and screens
Deliver sequential messaging aligned with real-time behavior
Shorten the conversion window dramatically

Case Study

National automotive OEM campaign

Noble Media supported a national automotive OEM campaign as part of an integrated omni-channel program spanning email, programmatic display, and connected TV. With a monthly media investment of approximately $150,000, the campaign focused on coordinated execution and performance tracking across channels.

The result was a 2–4x return on ad spend and over 25% lift in engagement, demonstrating the impact of aligning audience targeting, activation, and optimization within a single strategy.

+25

engagement rates

2-4

return on ad spend

Insurance requirements

Trusted for OEM and dealer program requirements

Cyber liability
insurance

Comprehensive coverage for data breaches and cyber incidents.

Technology
professional liability

Professional liability protection for service delivery.

Errors & omissions

Specialized coverage for technology services and data handling.

General liability

Standard business liability coverage meeting OEM requirements.

work with us

Smarter automotive marketing starts here

Programs designed around buyer behavior

Strategically developed & ready-to-activate

one Defector Conquest Email Program

three National DealerEnrollment Program

five Pre-Owned Conquest Program

seven Dynamic VideoGeofencing Program

two EV Enrollment Program

four In-MarketConquest Program

six MulticulturalOutreach Program

eight Standalone Email Marketing Program